Comcast-NBC Universal Joint Venture Deal
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Case Details:
Case Code : BSTR364
Case Length : 19 Pages
Period : 2004-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Comcast Corporation / NBC Universal / GE
Industry : Media and Entertainment
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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COMCAST
The history of Comcast can be traced back to 1963, when it was founded by Ralph J. Roberts (Ralph), Daniel Aaron, and Julian A. Brodsky in Tupelo, Mississippi. In 1969, the company was incorporated in Pennsylvania, under the name Comcast Corporation...
The Deal and its Rationale
The global financial crisis of 2008-09 affected GE's profitability adversely (Refer to Table II for GE's Financial Highlights between 2004 and 2008). Its financial arm GE Capital invested large amounts in the commercial real estate market where it incurred significant losses...
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Potential Synergies
According to reports, the joint venture company would own one out of every five viewing hours on TV in the US. The deal would enable Comcast to bring programming to consumers on every platform. According to Roberts,
"This deal is a perfect fit for Comcast. In particular, NBCU's fast-growing, highly profitable cable networks are a great complement to our industry-leading distribution business."...
Excerpts Contd...>>
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